Aura Shopping Mall - General campaign
Purpose of the campaign: • one creative line for 2016 to be used between the promotional campaigns (modified depending to the season) • encourage customers to come to Aura • strengthening the image of the center as an important shopping and leisure destination in Olsztyn, involved in women's issues • Aura is a woman Target audience: • existing customers center (woman 25+ and family with kids) • potential customers center (residents of Olsztyn and the neighborhood interested in fashion and shopping)
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